Outsourcing of Blogging (go back »)

Blogging is now so prevalent that even a primary student knows how to utilize it to express his thoughts and feelings. For visionary entrepreneurs, blogging is seen to be a mean of marketing. With the popularity of blogs, it had proven its advantages and its superiority as advertisement, e.g. interactivity. Through blogging, one can interact with customers and showcase of value being provided, which makes up for the deficiency of advertisement.

Can you believe that blogging can also be outsourced? With the enlargement of scope and growing of focus degree of blogging as a marketing tool, the concept of “blogging outsourcing” appears. Someone may wonder why. It’s such a simple thing! Yes, it seems not complicated but pretty significant. It is a form of marketing, being relevant with an enterprise’s value proposition. What’s important is that blogging is not just writing but exposure of the enterprise’s culture.

Blogging calls for the following basic qualifications: literal ability, professional knowledge (such as cosmetics), management practice, awareness and ease application of internet. That’s to say, the blogs posted must arouse people’s desire to read, only by which the blog has the value that it possessed. It’s not that easy to find someone in a company to handle this job; though there is someone, he must be rounded by hands of complex routine affairs. Then “blogging outsourcing” emerges properly.

According to the reality, this kind of outsourcing is a wise choice for small/medium-sized enterprise in that it not only costs little but brings obvious value. At the same time, it saves internal staff a good chunk of time to work on more important things. Blogging outsourcing has become an irresistible trend. Considering these, Why not join the army of outsourcing blog marketing?

In Outsourcing